Kitemark for customer service

Kitemark for customer service

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Deliver the best customer service, every time
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Kitemark for customer service
Kitemark for customer service
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What is the Kitemark for customer service?

The Kitemark for customer service is a mark of quality and distinction. It proves that you put your customers first and take great care to give them a service experience that consistently meets their expectations.

Exclusive to BSI, this Kitemark certification is based on British and international standards and regular measurement of customer satisfaction. It’s for any organisation that’s committed to service excellence, and can be applied to all dimensions of service.

Benefits of achieving BSI Kitemark certification

The BSI Kitemark has stood for quality and trust, since 1903. It is recognized by 67% of UK consumers.

The Kitemark for customer service  enables you to:

  • Develop and embed a customer-first culture
  • Improve customer acquisition and satisfaction
  • Increase customer loyalty and advocacy
  • Enhance your brand 

Case studies

SP Energy Networks - video case study

How to achieve the Kitemark for customer service

To achieve the Kitemark for customer service, you’ll be assessed by one of our expert auditors against two national/international standards and your customer satisfaction measurement.

The service standards assessed are:


Following a successful assessment and recommendation, you’ll be issued a BSI Kitemark certificate to show that you provide a quality service to your customers.

Other benefits

  • Quickly builds trust – gives confidence to potential customers to win new business.
  • Drives service culture – use the requirements of the Kitemark for customer service to instil an organizational culture which focuses on understanding customer needs and exceeding their expectations through service excellence
  • Increases customer lifetime value – by delivering consistently excellent service experience to ensure customer satisfaction and build loyalty
  • Highlights commitment – through going the extra mile in obtaining third party certification, assures your stakeholders that you are not just ‘talking the talk’.

Certification conversations

Listen to our latest podcast where we talk about the Kitemark for customer service. 

Client guide

Find out more about the benefits of the Kitemark for customer service by reading our client guide now. 

Download (PDF)